WordPress remains one of the most popular website-building tools worldwide. In fact, it powers over 40% of all websites globally, making it the leading choice for large organizations, small businesses and creators of all types. WordPress continues to stand out for its user-friendly features, robust customization options and accessibility—including free access to the core platform. Here’s why WordPress is an outstanding choice for anyone looking to launch or refresh a website.
WordPress powers over 40% of all websites on the internet.
– Josh Howarth, Exploding Topics
Availability and cost-effectiveness
One of WordPress’s biggest advantages is that it’s free to download and use. You can install WordPress or select it through many hosting providers that offer quick, one-click installations. Affordable hosting options make it easy to get started, with plans starting at around $4/month, making WordPress a budget-friendly option for businesses of all sizes.
Other platforms, such as Squarespace and Wix, require monthly fees, which may include restrictions on customization and added costs for premium features. WordPress provides a competitive edge with no added fees and the ability to scale and customize extensively.
Enhanced user-friendly experience
The introduction of the Gutenberg block editor has revolutionized the WordPress content creation experience. This intuitive, drag-and-drop interface allows users to build complex layouts without any coding knowledge. The editor now includes full-site editing capabilities, empowering users to customize their entire website visually.
WordPress’s plugin ecosystem continues to expand, with over 59,000 free plugins available in the official repository. Popular plugins make it easy to add advanced functionality to your site without technical expertise.
- Wordfence Security: provides a firewall developed specifically for WordPress and blocks attackers looking for vulnerabilities on your site.
- Imagify: an image optimization tool which helps you reduce your overall image size without losing quality, enabling your site to load faster.
These plugins, coupled with thousands of available free and premium themes, allow you to tailor your WordPress site to meet your specific needs.
Suitable for any industry or website type
WordPress’s flexibility makes it suitable for any industry or website type. From e-commerce stores to membership sites, portfolios to news portals, WordPress can handle it all. The platform’s extensive theme library (both free and premium) ensures that users can find the perfect design for their specific needs.
With W3C-compliant structure, SEO compatibility and an ever-growing range of tools, WordPress websites can be customized with themes and plugins that enhance user experience and boost functionality. Plus, the platform’s extensive customization options mean that users can adjust their websites as needs evolve—without needing to start from scratch.
Mobile-first approach
With mobile devices accounting for over 60% of website traffic, responsive design is more critical than ever. WordPress themes are now built with a mobile-first approach, ensuring optimal performance across all devices. The AMP (Accelerated Mobile Pages) for WordPress plugin further enhances mobile speed and user experience.
Whether you’re using a free theme or a premium one, most are HTML5-ready and designed with mobile accessibility in mind. With WordPress, you can ensure that your visitors have a seamless experience, regardless of their device, which is a key factor in search rankings and user engagement.
Over 60% of internet traffic comes from mobile devices
– Internet Traffic from Mobile Devices Stats (2024)
Cutting-edge security and performance
WordPress has made significant strides in performance optimization. The introduction of native lazy loading for images and the ongoing project to integrate WebP image support demonstrate WordPress’s commitment to speed and efficiency.
Security remains a top priority, with regular updates and a dedicated security team. Popular security plugins like Wordfence and Sucuri provide additional layers of protection against potential threats.
Unparalleled SEO capabilities
WordPress’s core is built with SEO best practices in mind. The platform generates clean, semantic HTML and allows for easy customization of meta tags, URLs and other crucial SEO elements, making it easy for beginners to optimize their content for search engines effectively.
Supported by a large, active community
One of the most significant benefits of WordPress is the supportive community of developers, designers and users that contribute to its evolution. With access to forums, tutorials and plugins developed by community members, help is always available. Regular updates and security patches keep WordPress secure, and there’s a vast selection of resources to help you improve your site’s design, SEO and functionality.
WordPress remains the undisputed leader in website creation platforms. Its combination of user-friendliness, flexibility and powerful features make it the ideal choice for individuals and businesses alike.
Ready to experience the power of WordPress for yourself? Contact Flying Orange today to learn more about our custom-designed WordPress themes and expert development services. Let us help you create the website of your dreams with the world’s most popular content management system.
This post was originally published in September 2020 and was updated and republished in November 2024.
Flying Orange has been a trusted development resource since 2007, meaning we’ve seen our fair share of design trends. Feel free to reach out for a free quote. We’re here to help with both ongoing, monthly website maintenance, or full website redesigns. We would love to learn more about your needs.